Building female market share
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Why target Women?
XandY Communications apply scientific research with business thinking to increase female engagement.
- the growing influence of women is well documented
- by 2020, 53% of UK millionaires will be women
- behavioural differences in men and women are determined by sociological and behavioural
difference - certain biological and genetic differences are hard-wired, therefore predictive behaviour can be factored into business practice
- women perceive that many businesses do not create an optimal female customer experience
- many women find the workplace and working practices to be an unnatural environment