Building female market share
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XandY is a strategic communications agency helping organisations to strongly position themselves in the marketplace and amongst all their stakeholder groups.
In the field of consumer communications, XandY also has specific expertise in helping organisations increase customer satisfaction levels and market share by adapting certain communications approaches to male and female customers.
80% of consumer decisions are influenced by women.
80% of consumer decisions are influenced by women. There are two compelling reasons why communications approaches should be tested and adapted differently to male and female customers:
1. The rapidly increasing economic influence of women over the last 40 years offers real competitive advantage to those who provide a perfect and relevant customer experience.
2. Our research shows different communications styles are often preferred by men and women in the sales and marketing process and also in the workplace. Some of this is backed by scientific evidence about chemical and neurological differences between the sexes that influence behaviour.
We advise organisations how to improve the effectiveness of their communications in Marketing, Sales, PR and HR.